Several years ago, I went in search of an audience for my students, although at the time I didn’t know that was what I was up to. I’d seen enough student writing to know I wasn’t doing something right in my instruction. My students were smart, interesting and capable of all manner of argument, but their writing didn’t reflect that. However, they were willing to risk suspension by breaking through the district’s internet firewall to reach sites like Myspace and Facebook where they wrote (Wrote!) about things they cared about in ways that reflected their personalities. This was what I was looking for. So I started a website where my students and I could build on the conversations we were having in class, and they could write in the same way they wrote on social media sites. I envisioned a free flowing forum of ideas and enthusiasm, a place for authentic voices like I’d seen on Facebook and Myspace, like I’d heard in my classroom. Yeah, I was wrong.

Our website quickly became a place where my ideas went to die, or where students would respond to my prompts as if they were short answer questions, writing in a dull, mechanical, and predictable way.  I asked for modern examples of  Holden Caulfield thinking I’d inspire students to write about alienation but got lists of “bad boy” actors and links to a band called “Holden Caulfield.” In my students’ defense, that’s how I wrote the prompts. They were prescriptive and came from my ideas about what the students should find engaging. Every now and then we’d spark a little discussion–but not really. The site was more of a bulletin board than a forum. Still, I was determined to use this new internet realm for something.

This all happened at the turn of the century, but the idea of 21st century literacy wasn’t on my radar. I wasn’t thinking about how drastically teaching reading and writing was going to be impacted by the World Wide Web. I just wanted to be in on what was happening.  Though my first failures did send me in a new direction. My students were using platforms like MySpace to say things about themselves, to give their opinions, and to challenge each others’ ideas. It was entirely social, but what they were doing was writing, sometimes with letters and words, sometimes with images. But it’s all text, and that’s what drew me in. So I tried again.

Dipping  my educational toe into social media in a few places didn’t bring  much success. Individual blogs I had my students set up felt isolated and formal. I gave them assignments to be completed on the blog, which they treated like electronic paper. The writing didn’t change much, but they were more careful and deliberate with their work. Discussion boards or chat rooms were too fast and too informal. They were conversational in nature and didn’t leave my students time for a carefully considered response. They had to get ideas out quickly or be left behind. Still, I had little glimpses of what I was after: a sustained and thoughtful conversation in writing and images. But when this occurred, I didn’t know why. I didn’t know how to recreate it.

What was the difference between what I was doing and what I wanted? The answer is audience. I hadn’t been aware of just how much weight audience carries. When I was the audience, even the perceived audience, it changed the way my students wrote. Their voices faded. Those few times I did manage to spark something good–thoughtful, honest writing with authentic voices about a text we were looking at–then their writing became self supporting. Students abandoned me as audience and wrote for each other, fed off each other and it had very little–actually nothing–to do with me. In fact, I was very careful not to enter into the conversation because as soon as I said anything, their writing changed course and was directed at replicating the thing I’d praised. The writing even changed when students knew that I was lurking but not writing anything.  Many of them would lose the nerve to be the writers they really were. It didn’t matter that I told them that their audience was each other; my mere virtual presence changed how they wrote. When I became their audience, they tried to write like students. But when their audience was other students, they wrote like writers. They had more confidence, took risks, and tried to engage the each other. In short, they did what writers do.

Encouraged but still confused, I went looking for a platform that allows the immediacy of a conversation but encouraged more thoughtful and deliberate writing. A couple of years ago I came upon Tumblr.com.  At the time, it was a kind of hybrid hipster blog with lots of art and music. There was plenty of careless writing, but there were also blogs with very good, clearly professional writing. I started by following blogs on Tumblr that both interested me and fit with what I wanted the students to see like Blake Gopnik On Art,  The Paris Review , The Nearsighted Monkey. These blogs are all clearly written for a specific audience–Tumblr users–and decidedly too cool for most of my students and their teacher. That’s was part of what I was looking for. I wanted to connect my students to a fairly sophisticated audience in hopes that they might adopt the characteristics of that audience. (I was wrong about that but not for the reason I thought. That’s grist for another post.) Tumblr looked promising enough to try, so I set my first class loose.

11th grade post on “what is art?” Click to read.

I traditionally assigned some kind of evaluative essay where the students had to make a case for including something in the curriculum or extolling the virtues of a new technology. It was an okay assignment. It let us look at different ways to advance an argument, what counts as evidence, warrants–all of the things I wanted my students to learn. The essays were fine but lacked passion and voice because they weren’t writing about anything they really cared about, and they weren’t writing to anyone they cared about. It was an exercise to them, nothing more. Why work hard when they didn’t care about the subject or the audience?

With this question in mind, I asked student to find examples of and talk about what they thought was art (hanna art, animation). And I turned them loose in the Tumblr world. They followed, promoted and wrote about things they liked. Things they were interested in. As I watched voices emerged, I learned what my students were interested in and why they liked what they liked. I saw arguments. I saw rhetoric in action. I saw some real writing and I heard authentic student voices.

11th grade post on “what is art?” Click to read.

Why did Tumblr work?  The audience had changed. Students were writing for themselves and trying to write in ways that would attract attention from other writers and readers in that world. This was three years ago, and I was just starting to think about how the ways that students will read and write is fundamentally different than how I read and write thanks to the new media world. That first year I took what my students did on their Tumblr blogs and kind of wedged it into an existing curricular format. It wasn’t a great fit and moving from the blogs to an essay cost them some voice, or the tone was too casual for the classroom. I didn’t do a good job of explaining how a change in audience or situation, let alone both, required some serious rethinking of rhetorical strategies. It’s an ongoing conversation I have with my students. We talk about…

• What are the characteristics of the platform and how do we adapt our writing to fit its conventions?
• Is the platform the same as the audience?
• What counts as evidence in a setting that seems to demand visual arguments?
• How do we warrant and cite a picture? A video? A gif?
• How can I make my writing stand out?
• How do I grab the audience’s attention and then hold it long enough to engage them in my writing?
• What kinds of arguments hold sway with this audience?

These are all very good, important questions that deserve serious consideration. I can’t answer them now. I usually turn the questions back at my students. They are the experts, the digital natives whose interest drew me into this world in first place. I have 20th century knowledge. They have 21st century experience.

I have only just begun to really consider what students writing in the 21st century might require  of me as a teacher. It is exciting and a hot mess. How do I manage all of this? Evaluate it? Channel it?  The Tumblr experiment continues into it’s third year. I’m a little more sure of what I’m doing–a little. In my next posts, I’ll share more about what’s going on–successes, failures and everything I learn.

Rick Kreinbring teaches English at Avondale High School in Auburn Hills, Michigan. His current assignments include teaching AP Language and Composition and AP Literature and Composition. He is a member of a statewide research project through the Michigan Teachers as Researchers Collaborative partnered with the MSU Writing in Digital Environments Program, which concentrates on improving student writing and peer feedback. Rick has presented at the National Advanced Placement Convention and the National Council of Teachers of English Conference. He is in his twenty-third year of teaching and makes his home in Huntington Woods.